Tips for Online Advertising

1. Be interactive. Allow your consumer to request information, get pricing, register to win, etc. Static information is good, but engaging the customer in some way, and giving them an opportunity to take action immediately is better.

2. Commit for the long-term. Web advertising is more likely to reach a targeted rather than mass audience. A consistent program will build top of mind awareness with local web users, producing response over time. You must be dedicated to advertising for 6 months or more.

3. Follow up. The Internet is an immediate media. You must be dedicated to following up with the leads you get in a timely manner. And when you get a lead, your sales job isn't over, it's just beginning. You still need to close the sale.

4. Look for appropriate content to associate with. Building a web site is fine, but using your resources to put your logo and message with content that relates to your products and services will often be more efficient.

5. Get started. The Internet is a dynamic media. Don't wait until you have it all figured out because it will probably soon change. Get started. just like the rest of the web, you can always change based on your results.